ITOTY 2025
The Indian Tractor of the Year (ITOTY) Awards 2025, presented by CEAT Specialty, took place on 20th August at Taj The Trees, Mumbai. The event brought together leading tractor brands, finance institutions, and agri-leaders to celebrate excellence in farm machinery, technology, finance, and CSR initiatives.
With over 250 nominations across 30 categories, the competition was fierce, showcasing how rapidly the Indian farm sector is advancing with innovation and sustainable practices. In total, 49 winners were announced, highlighting tractors, implements, finance institutions, and CSR projects that are shaping the future of agriculture.
Big Winners of ITOTY 2025
Farmtrac Promaxx 47 – Indian Tractor of the Year
The night’s biggest honour went to Farmtrac Promaxx 47, which was crowned Indian Tractor of the Year 2025. This recognition marks a milestone for the brand, proving its performance and popularity among Indian farmers.
Sonalika’s Four Major Awards
Sonalika Tractors emerged as a strong performer with four awards, reinforcing its reputation for power and sustainability. Its wins included:
Best Tractor Under 20 HP – Sonalika Cheetah MM 18
Best Tractor Between 46–50 HP – Sonalika DI 60 Torque Plus
Straw Reaper of the Year – Sonalika Straw Reaper 57” (Joint Winner)
Best CSR Initiative – Sonalika Gurukul Centre
Mahindra’s Seven Titles
Mahindra & Mahindra stood out with seven major awards, reaffirming its leadership in innovation and farmer trust. Some key wins were:
Tractor Manufacturer of the Year
Best 4WD Tractor – Mahindra Novo 605 PS
Best Tractor Above 51 HP – Mahindra Novo 655 DI PP
Best CSR Initiative – Mahindra Ekikrit Vikas
Best Digital Campaign – “Desh Ka Tractor” Virtual Drive
Other Notable Winners
Best Designed Tractor – Massey Ferguson 9500 Smart Super Torq
Orchard Tractor of the Year – Mahindra OJA, Kubota Neostar B2741S
Implement of the Year – Shaktiman Forage Harvester 2 Row, LEMKEN Juwel 6 M
Smart Farm Machinery of the Year – New Holland TC5.30 Harvester
Honouring Leaders in Finance & CSR
The awards also highlighted the critical role of finance and CSR in farmer empowerment.
Best Tractor Finance Institution – HDB Finance, HDFC Bank
Most Trusted Tractor Finance Institution – L&T Finance, IFFCO Finance
Best Digital Transformation in Tractor Finance – RBL Bank
CSR Initiatives – Mahindra Ekikrit Vikas, Swaraj Project Pani, TAFE J FARM, Sonalika Gurukul Centre
A Lifetime Achievement Award was presented to Ramesh G. Iyer, Former Vice Chairman & MD of Mahindra & Mahindra Financial Services, for his pioneering contributions to rural finance.
Setting New Benchmarks in Indian Agriculture
The ITOTY 2025 Awards showed how India’s tractor industry is not only about machines but also about innovation, sustainability, and farmer-first solutions. With brands like Farmtrac, Mahindra, Sonalika, Massey Ferguson, and others leading the charge, the sector is setting new benchmarks in performance and rural development.
As Rajat Gupta, Founder of Tractor Junction, summed up:
“The level of competition this year reflects the innovation and dedication in our tractor industry. These awards are not just trophies—they are milestones in India’s journey toward smarter, more sustainable farming.”Â